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What is Media Plan for online ads?
A media plan in online advertising is a document that outlines the advertising goals, target audience, and the specific tactics and channels that will be used to reach those goals. The media plan typically includes information on the ad creative, budget, and metrics for measuring the success of the campaign.
In the context of online advertising, a media plan might include tactics such as display advertising, social media advertising, search engine marketing, influencer marketing, and email marketing, among others. The plan should take into account the specific characteristics of each platform and how they can be used to reach the target audience and achieve the desired goals.
The media plan also typically includes a timeline for the campaign, specifying when ads will be run and for how long. It should be developed in collaboration with the client or business owner and the advertising agency or marketing team responsible for executing the campaign.
Overall, a well-planned media plan in online advertising can help ensure that the right message is delivered to the right audience, through the right channels, at the right time, ultimately resulting in increased brand awareness, lead generation, and sales.
Example of Media Plan for B2B Marketplace:
Here's an example of a media plan for online advertising for a B2B Marketplace that wants to drive more traffic and leads to their website:
Objective: Increase website traffic and generate leads for the B2B Marketplace.
Target audience: Small and medium-sized businesses looking for suppliers and distributors.
Channels:
Search engine marketing (SEM): Google Ads and Bing Ads
LinkedIn Advertising: Sponsored content and sponsored InMail
Content marketing: Blog posts, white papers, and case studies
Email marketing: Newsletters and promotional emails
Display advertising: Retargeting ads on Google Display Network and LinkedIn
Ad Creative:
Headlines and ad copy that highlights the B2B Marketplace's unique value proposition, such as its wide range of products and services, fast delivery times, and competitive prices.
High-quality images and videos that showcase the B2B Marketplace's products and services.
Budget: $10,000 per month
Metrics:
Website traffic: Monitor the number of visits, pageviews, and time spent on the website.
Leads: Measure the number of leads generated through forms and calls-to-action on the website.
Cost-per-click (CPC): Track the cost of each click on Google Ads, Bing Ads, and LinkedIn advertising.
Conversion rate: Measure the percentage of website visitors who become leads.
Return on ad spend (ROAS): Calculate the revenue generated from the campaign compared to the cost of the campaign.
Timeline:
Month 1: Launch SEM and display advertising campaigns
Month 2: Launch LinkedIn advertising and content marketing campaigns
Month 3: Launch email marketing campaign and optimize all campaigns based on metrics.
Another example for B2B Lead Gen Ads with focus on Google, Facebook and Instagram ads can be as follows:
A detailed media plan for a B2B Marketplace focused on lead generation with a spend of USD 10,000 per month on Google, Facebook, and Instagram ads:
Objective: Generate leads for the B2B Marketplace.
Target audience: Businesses looking for suppliers and distributors.
Channels:
Google Ads: Search and display ads
Facebook Advertising: Carousel ads, lead ads, and video ads
Instagram Advertising: Image and video ads, and stories ads
Ad Creative:
Headlines and ad copy that highlight the B2B Marketplace's unique value proposition, such as its wide range of products and services, fast delivery times, and competitive prices.
High-quality images and videos that showcase the B2B Marketplace's products and services.
Budget:
Google Ads: $5,000
Facebook Advertising: $3,000
Instagram Advertising: $2,000
Metrics:
Website traffic: Monitor the number of visits, pageviews, and time spent on the website.
Leads: Measure the number of leads generated through forms and calls-to-action on the website.
Cost-per-click (CPC): Track the cost of each click on Google Ads, Facebook, and Instagram advertising.
Conversion rate: Measure the percentage of website visitors who become leads.
Return on ad spend (ROAS): Calculate the revenue generated from the campaign compared to the cost of the campaign.
Timeline:
Month 1: Launch Google search ads and Facebook carousel ads
Month 2: Launch Google display ads, Facebook lead ads, and Instagram image ads
Month 3: Launch Instagram video ads and optimize all campaigns based on metrics.
Planning to launch your Media Online Advertisement Campaign, but don’t know where to start? Talk to FQZEE Marketplace team to help you get started with your B2B and B2C business and create a media plan that converts into real metrics and numbers. Grow your lead generation business with maximising CTR% and Managing your CPL costs. Talk to an expert today!