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  • Fahad Khan

What is IBM’s business model and what are their top revenue streams?

IBM's business model is focused on providing a wide range of technology and consulting services to businesses and organizations.






They offer products and services in areas such as cloud computing, artificial intelligence, security, and data analytics.

The company's top revenue streams include:

  1. Cloud Services and Cognitive Software: This includes services such as cloud computing, data analytics, and AI-based solutions

  2. Global Technology Services: This includes services such as IT infrastructure, technical support, and consulting

  3. Global Business Services: This includes services such as consulting, application management, and business process outsourcing

  4. Systems: This includes hardware and operating systems for enterprise customers

  5. Global Financing: This includes financing and leasing options for IBM products and services

IBM is a very old company with much diverse business. Nowadays they have huge content on the website with wide variety of business services and intelligence, focused on AI, Machine Learning and much more.


The technical ID support and consulting remains a prime revenue generator since past few years with overall revenue ranging from 50-60 Billion USD Annually. It is estimated that this YOY increase will sustain and continue as global recession fears subside In 2023 and 2024.


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