What is Brand Guideline?
Brand guidelines, also known as brand standards, style guides, or brand books, are a set of rules and standards that define the visual and messaging elements of a brand. They are a tool that helps ensure that a brand is represented consistently across all communication channels and touchpoints, both online and offline.
Brand guidelines typically include information on the brand's core values, tone of voice, logo usage, color palette, typography, imagery, and other visual elements. They provide clear instructions and examples on how to use these elements in different contexts, such as on social media, marketing materials, and advertising campaigns. Guidelines can also include information on brand positioning, target audience, and messaging strategy.
The purpose of brand guidelines is to ensure that a brand's identity and values are communicated consistently and cohesively, which can help build brand recognition, increase brand loyalty, and create a strong brand identity. By providing clear guidelines on how to use visual and messaging elements, brand guidelines can also help avoid inconsistencies or errors that can undermine a brand's credibility and reputation.
Brand guidelines are typically created by branding and marketing teams in collaboration with design and communication experts, and they are often updated over time to reflect changes in a brand's strategy or identity.
Apple Brand Guidelines: Apple's brand guidelines outline their brand's core values, messaging, and design elements, such as typography, color palette, and photography style. The guidelines provide specific instructions on how to use their logo, how to design marketing materials, and how to write in Apple's tone of voice.
Airbnb Brand Guidelines: Airbnb's brand guidelines include information on their brand's voice and tone, values, and visual elements such as logo usage, color palette, and typography. The guidelines provide examples of how to use their brand elements in different contexts, such as on their website and in advertising campaigns.
Coca-Cola Brand Guidelines: Coca-Cola's brand guidelines provide information on their brand's history, values, and visual identity, including their iconic logo, typography, and color palette. The guidelines provide specific instructions on how to use their brand elements in advertising, packaging, and digital channels.
Google Brand Guidelines: Google's brand guidelines provide information on their brand's values, voice, and visual identity, such as their logo, color palette, and typography. The guidelines provide examples of how to use their brand elements in different contexts, such as on their website and in marketing campaigns.
These are just a few examples of brand guidelines, but many other companies and organizations have their own guidelines that outline their brand's identity and how it should be represented. At FQZEE you get your own freedom to create brand guideline, we also provide brand guideline service where our brand managers will help you discover and align a brand guideline for you that will match your aspirations.