• Fahad Khan

B2B Platform Marketing Guide

When your business sells products to other businesses, you need a B2B Marketing Strategy to increase sales conversions and more. If you are owner of B2B Marketing Platform, then your customers usually buyers and sellers (vendors) will need their own B2B Marketing Strategy coupled with platform tools that you give them.





FQZEE B2B Platform covers all aspects of B2B Marketing Platform with more than 50 robust features that can help you scale your business instantly. If you are a business owner who wants to start B2B Marketing Platform for any category, niche then you are at the right place.


B2B platform marketing needs further attention because you have two main target audience, a buyer on your platform and seller on your platform.


We will need to target the needs, interests, and challenges of individuals who are making purchases on behalf of, or for, their organization (rather than for themselves), thus making the organization the buyer here, and also the needs, interests of your seller, vendor who sells on your platform.


Here are a few examples of B2B companies that run as a platform, often selling leads or clicks, Thomasnet, Alibaba, Made-in-china, Indiamart, Amazon Business, click here to learn about B2B Marketplace Niche Ideas for 2021 and 2022


B2B Platform Marketing Startegies:


Before we work on the strategies, let's assume that you have started your B2B journey and already have a marketplace ready - that means a website ready. If you do not have one, then you can use FQZEE, a simple and robust B2B Platform.


B2B Buyers Buying Decision is of three phases, we will have to work for both buyer and seller for your B2B Marketing Platform or B2B Website.


B2B Platform Buyer's Marketing Strategies:-


  1. Awareness Stage

  2. Consideration Stage

  3. Decision Stage

Use Email Marketing for each of above stages, with distinct Call to Action (CTA). If you are on FQZEE platform, you get free inbuilt Email Marketing Tools for all the three stages with clear identification of each buyer or seller and the stage that they are in.


To give you a snapshot on how to see the buyer cycle, let' say you run a cold email campaign to find buyers, a possible awareness stage, with CTA to a product page that is popular based on country, region, season etc. You hope to get a click that will start the consideration stage. Once you have finished consideration stage, you can then focus on decision stage by sending testimonials, a video perhaps that an build confidence from buyer's perspective.


Marketing Strategic Tools:-

  1. Email Marketing

  2. Content Marketing

  3. Advertisements

  4. Networking & Events

  5. Curated & Targeted UI


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